Social Media Marketing on a Small Budget

Social Media Marketing has evolved as a must do in the digital marketing world. And as the importance of tying in your social presence to your website continues to grow, it will be that much more important. But what if you do not have the budget to hire a social media manager or the ability to outsource it?  Don’t be discouraged! If you don’t feel you have the time or resources to invest in a full media relations program, it’s OK.

Here are a few tips to get you started. Start by creating your Social Media Pages. The most popular are Facebook, Instagram and Twitter. If you want to start with one, then choose Facebook as it has over 1.5 billion users. Make sure the cover picture is similar to your website appearance so that your customers can relate. Once you have your social sites created, you are ready to engage.

Create a list of media outlets that cover your industry. If you are uncertain how to do this, Google your industry. Typically, the most relevant companies will show up. You don’t need a long list but focus on a few key outlets. Follow their articles and engage by using digital networking. Do this by following, reading, commenting and sharing their articles. Use your social media sites to engage with them and build a relationship. This is an inexpensive way to get started with Social Media Marketing. To learn more you can follow the previous link.