Search Engine Rankings

Rankings and Placement on Search Engines

It seems as if every week we hear of new marketing strategies or techniques that are being pitched to nearly every business out there. And when the pitch is over and the dust in the cloudy mind settles, a business owner must decide whether or not to trust in the latest and greatest tactics presented. For those like ourselves at Brightstar Investing and Marketing, we stay up to date with the changes and adapt to the changes. We put together great strategies for our clients accordingly. And the true professionals understand one thing very clearly. When it comes to marketing tactics, content still reigns supreme and always will. But how does a smaller business stand out from a crowded landscape of well written content that The Big Companies such as Disney or Samsung are investing in by building huge media teams to achieve this success?

The best way to get noticed and ranked on the powerful Search Engines is to put out relevant and accurate content to your readers. You need to have a writer that will come up with fresh content that adds value and is not overly promotional. Content curation is something that is very important. Content curation is the process of gathering information relevant to a particular topic or area of interest. The more relevant information you can find about a topic, the more value is put on in. As the search Engine continue to tweak their algorithms and monitor websites with a fine tooth comb, business owners will continue to plummet in their search rankings. In the past few years, business owners with a smaller marketing budget, have had to be more strategic and consistent in their content marketing efforts to stand out to see results. Those businesses that did not have this in place have been affected and will continue to struggle.

As the competition to have great placement on the Search Engines continues, businesses will see more and more the value of hiring out for this. The best of the best will flourish and stay busy, while the imposers will eventually fade. The digital marketing world is ever-changing, and staying ahead of the game will become the biggest factor. 2016 promises to be a great year. Make sure that your digital tactics and techniques are in place. If you do not, you, along with many other businesses, will fall short of your marketing goals. For more info visit our website at Brightstar Investing and Marketing.

Social Media Marketing on a Small Budget

Social Media Marketing has evolved as a must do in the digital marketing world. And as the importance of tying in your social presence to your website continues to grow, it will be that much more important. But what if you do not have the budget to hire a social media manager or the ability to outsource it?  Don’t be discouraged! If you don’t feel you have the time or resources to invest in a full media relations program, it’s OK.

Here are a few tips to get you started. Start by creating your Social Media Pages. The most popular are Facebook, Instagram and Twitter. If you want to start with one, then choose Facebook as it has over 1.5 billion users. Make sure the cover picture is similar to your website appearance so that your customers can relate. Once you have your social sites created, you are ready to engage.

Create a list of media outlets that cover your industry. If you are uncertain how to do this, Google your industry. Typically, the most relevant companies will show up. You don’t need a long list but focus on a few key outlets. Follow their articles and engage by using digital networking. Do this by following, reading, commenting and sharing their articles. Use your social media sites to engage with them and build a relationship. This is an inexpensive way to get started with Social Media Marketing. To learn more you can follow the previous link.