Emails are Alive

Emails are back from the dead, which is really ironic. There was a time, a few years ago, when people truly believed that email messaging was dead and never coming back. And yes, with the ease of text messaging and even snap chat, it is not used for quick one item messages, it is still very useful since the smartphone has come along. . Now everyone checks email on their smartphone, which has led to email becoming 40 times more effective in acquiring new customers than Facebook or Twitter. So putting together relevant and more attractive emails has never been more important. So in order to get the best ROI on email marketing, you need to stand out in the ever so valuable “Inbox”.  Here are 4 essential practices to get the most out of emails.

Make a good first impression. The subject line is your chance to grab the readers. Keep it short and interesting. 50 characters is a good number to shoot for and special offers are attractive. Avoid sales words like “FREE” or “One Day Special” to keep your messages out of the spam folder.

Keep it neat and clean. Keep copy short with a clear call to action. You only have a reader’s attention for a few seconds, so get right to the point. Don’t drag it out or they will delete it and move on with their day.

Build emails that attract the eyes and work with fingers. Keep in mind that about 91% of consumers open email on their phones at least once per day. Increase font size for easy reading on mobile and allow plenty of space around call to action buttons for easy clicking.

Utilize tools. There are plenty of email providers out there with great-looking, customizable templates at no cost. Take advantage of them. This frees up time to focus on what’s important, which is your business and your customers. You can also build your own custom templates, and once you do, they are there for your use forever.

Following these simple steps will bring you more responses and ultimately more business. As the business world continues to evolve with the huge movement of digital marketing, it is essential that you stay up with it. And if you ever should need help with email campaigns, give us a call. We would love to advise you.